Singfat C, HT Keh and X Jiye (2006). “Efficiency, Effectiveness and Productivity of Marketing in Services.” EJOR 170(1): 265-276.
Singfat C, HT Keh and X Jiye (2006). “Efficiency, Effectiveness and Productivity of Marketing in Services.” EJOR 170(1): 265-276.
by Ali Emrouznejad & Rajiv Banker
William W Cooper
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Performance Improvement Management Software – PIM-DEA software
Managing Service Productivity : Uses of Frontier Efficiency Methodologies and MCDM for Improving Service Performance, Springer
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