Learner DB, F Phillips and JJ Rousseau (1988). “Managing Marketing Productivity: Mathematical and Computational Advances Allow Improved Management of Services Productivity with Particular Application in Marketing.? in Proceedings of the 41st Esomar Congress on Marketing Research.
Learner DB, F Phillips and JJ Rousseau (1988). “Managing Marketing Productivity: Mathematical and Computational Advances Allow Improved Management of Services Productivity with Particular Application in Marketing.? in Proceedings of the 41st Esomar Congress on Marketing Research.