Chebat JC, P Filiatrault, A Katz and SM Tal (1994). “Strategic Auditing of Human and Financial Resource-Allocation Inmarketing – an Empirical-Study Using Data Envelopment Analysis.” J Business Research 3: 197-208.
Chebat JC, P Filiatrault, A Katz and SM Tal (1994). “Strategic Auditing of Human and Financial Resource-Allocation Inmarketing – an Empirical-Study Using Data Envelopment Analysis.” J Business Research 3: 197-208.