Murthi PS and K Kannan SrinivasanGurumurthy (1996). “Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages.” Marketing Research 33(3): 329-336.

Murthi PS and K Kannan SrinivasanGurumurthy (1996). “Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages.” Marketing Research 33(3): 329-336.

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