Murthi PS and K Kannan SrinivasanGurumurthy (1996). “Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages.” Marketing Research 33(3): 329-336.
Murthi PS and K Kannan SrinivasanGurumurthy (1996). “Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages.” Marketing Research 33(3): 329-336.