Xueming L, N Donthu, MP Gardner, S Krishnamurthy and S Noble (2004). “Book Review: An Introduction to Data Envelopment Analysis/ New Efficiency Theory: With Applications of Data Development Analysis/ Quantitative Models for Performance Evaluation and Benchmarking: Data Envelopment Analysis with Spreadsheets and DEA Excel Solver.” J Marketing Research 41(3): 365-368.
Xueming L, N Donthu, MP Gardner, S Krishnamurthy and S Noble (2004). “Book Review: An Introduction to Data Envelopment Analysis/ New Efficiency Theory: With Applications of Data Development Analysis/ Quantitative Models for Performance Evaluation and Benchmarking: Data Envelopment Analysis with Spreadsheets and DEA Excel Solver.” J Marketing Research 41(3): 365-368.
by Ali Emrouznejad & Rajiv Banker
William W Cooper
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