Xueming L, N Donthu and P Riedesel (2002). “Comment on “Benchmarking Advertising Efficiency”.” J Advertising Research 42(2): 93-93.
Xueming L, N Donthu and P Riedesel (2002). “Comment on “Benchmarking Advertising Efficiency”.” J Advertising Research 42(2): 93-93.
by Ali Emrouznejad & Rajiv Banker
William W Cooper
Download
Performance Improvement Management Software – PIM-DEA software
Managing Service Productivity : Uses of Frontier Efficiency Methodologies and MCDM for Improving Service Performance, Springer
Order at Amazon – Download GAMS codes
Download | Recommend to Library
LinkedIn | Facebook | Twitter
Big Data for Greater Good, Springer
Performance Measurement with Fuzzy DEA, Springer
Order at Amazon
Order at Amazon
Strategic Performance Management &
Measurement Using DEA. IGI Global, USA.
Order at Amazon