Xueming L and N Donthu (2002). “Advertising May Be Inefficient Irrespective of How the Advertising Budget Was Set: A Response to Riedesel’s Comment on “Benchmarking Advertising Efficiency”.” J Advertising Research 42(2): 94-94.
Xueming L and N Donthu (2002). “Advertising May Be Inefficient Irrespective of How the Advertising Budget Was Set: A Response to Riedesel’s Comment on “Benchmarking Advertising Efficiency”.” J Advertising Research 42(2): 94-94.
by Ali Emrouznejad & Rajiv Banker
William W Cooper
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Performance Improvement Management Software – PIM-DEA software
Managing Service Productivity : Uses of Frontier Efficiency Methodologies and MCDM for Improving Service Performance, Springer
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Big Data for Greater Good, Springer
Performance Measurement with Fuzzy DEA, Springer
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Strategic Performance Management &
Measurement Using DEA. IGI Global, USA.
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