Bhargava M (1995). “Efficiency in Advertising: Data Envelopment Analysis ” in Stern B and G Zinkham (eds.) Proceedings of AMA Summer Educator’s Conference AMA: 209-216.
Bhargava M (1995). “Efficiency in Advertising: Data Envelopment Analysis ” in Stern B and G Zinkham (eds.) Proceedings of AMA Summer Educator’s Conference AMA: 209-216.
by Ali Emrouznejad & Rajiv Banker
William W Cooper
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Managing Service Productivity : Uses of Frontier Efficiency Methodologies and MCDM for Improving Service Performance, Springer
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Big Data for Greater Good, Springer
Performance Measurement with Fuzzy DEA, Springer
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