Athanassopoulos AD (1998). “Optimization Models for Assessing Marketing Efficiency in Multi-Branch Organizations.” International Review of Retail, Distribution and Consumer Research 8(4): 415-443.

Athanassopoulos AD (1998). “Optimization Models for Assessing Marketing Efficiency in Multi-Branch Organizations.” International Review of Retail, Distribution and Consumer Research 8(4): 415-443.

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