{"id":9286,"date":"2011-11-03T17:13:47","date_gmt":"2011-11-03T17:13:47","guid":{"rendered":"http:\/\/deazone.com\/en\/bhargava-m-1995-efficiency-in-advertising-data-envelopment-analysis-in-stern-b-and-g-zinkham-eds-proceedings-of-ama-summer-educators-conference-ama-209-216"},"modified":"2011-11-03T17:13:47","modified_gmt":"2011-11-03T17:13:47","slug":"bhargava-m-1995-efficiency-in-advertising-data-envelopment-analysis-in-stern-b-and-g-zinkham-eds-proceedings-of-ama-summer-educators-conference-ama-209-216","status":"publish","type":"post","link":"http:\/\/deazone.com\/en\/bhargava-m-1995-efficiency-in-advertising-data-envelopment-analysis-in-stern-b-and-g-zinkham-eds-proceedings-of-ama-summer-educators-conference-ama-209-216","title":{"rendered":"Bhargava M (1995). &#8220;Efficiency in Advertising: Data Envelopment Analysis &#8221; in Stern B and G Zinkham (eds.) Proceedings of AMA Summer Educator&#8217;s Conference AMA: 209-216."},"content":{"rendered":"<p>Bhargava M (1995). &#8220;Efficiency in Advertising: Data Envelopment Analysis &#8221; in Stern B and G Zinkham (eds.) Proceedings of AMA Summer Educator&#8217;s Conference AMA: 209-216.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bhargava M (1995). &#8220;Efficiency in Advertising: Data Envelopment Analysis &#8221; in Stern B and G Zinkham (eds.) Proceedings of AMA Summer Educator&#8217;s Conference AMA: 209-216.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[59],"_links":{"self":[{"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/posts\/9286"}],"collection":[{"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/comments?post=9286"}],"version-history":[{"count":0,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/posts\/9286\/revisions"}],"wp:attachment":[{"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/media?parent=9286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/categories?post=9286"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/tags?post=9286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}