{"id":18974,"date":"2011-11-07T17:39:52","date_gmt":"2011-11-07T17:39:52","guid":{"rendered":"http:\/\/deazone.com\/en\/xueming-l-and-n-donthu-2005-assessing-advertising-media-spending-inefficiencies-in-generating-sales-j-business-research-581-28-36"},"modified":"2011-11-07T17:39:52","modified_gmt":"2011-11-07T17:39:52","slug":"xueming-l-and-n-donthu-2005-assessing-advertising-media-spending-inefficiencies-in-generating-sales-j-business-research-581-28-36","status":"publish","type":"post","link":"http:\/\/deazone.com\/en\/xueming-l-and-n-donthu-2005-assessing-advertising-media-spending-inefficiencies-in-generating-sales-j-business-research-581-28-36","title":{"rendered":"Xueming L and N Donthu (2005). &#8220;Assessing Advertising Media Spending Inefficiencies in Generating Sales.&#8221; J Business Research 58(1): 28-36."},"content":{"rendered":"<p>Xueming L and N Donthu (2005). &#8220;Assessing Advertising Media Spending Inefficiencies in Generating Sales.&#8221; J Business Research 58(1): 28-36.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xueming L and N Donthu (2005). &#8220;Assessing Advertising Media Spending Inefficiencies in Generating Sales.&#8221; J Business Research 58(1): 28-36.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,1],"tags":[59],"_links":{"self":[{"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/posts\/18974"}],"collection":[{"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/comments?post=18974"}],"version-history":[{"count":0,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/posts\/18974\/revisions"}],"wp:attachment":[{"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/media?parent=18974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/categories?post=18974"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/tags?post=18974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}