{"id":18973,"date":"2011-11-07T17:39:52","date_gmt":"2011-11-07T17:39:52","guid":{"rendered":"http:\/\/deazone.com\/en\/xueming-l-and-n-donthu-2002-advertising-may-be-inefficient-irrespective-of-how-the-advertising-budget-was-set-a-response-to-riedesels-comment-on-benchmarking-advertising-efficiency-j-adverti"},"modified":"2011-11-07T17:39:52","modified_gmt":"2011-11-07T17:39:52","slug":"xueming-l-and-n-donthu-2002-advertising-may-be-inefficient-irrespective-of-how-the-advertising-budget-was-set-a-response-to-riedesels-comment-on-benchmarking-advertising-efficiency-j-adverti","status":"publish","type":"post","link":"http:\/\/deazone.com\/en\/xueming-l-and-n-donthu-2002-advertising-may-be-inefficient-irrespective-of-how-the-advertising-budget-was-set-a-response-to-riedesels-comment-on-benchmarking-advertising-efficiency-j-adverti","title":{"rendered":"Xueming L and N Donthu (2002). &#8220;Advertising May Be Inefficient Irrespective of How the Advertising Budget Was Set: A Response to Riedesel&#8217;s Comment on &#8220;Benchmarking Advertising Efficiency&#8221;.&#8221; J Advertising Research 42(2): 94-94."},"content":{"rendered":"<p>Xueming L and N Donthu (2002). &#8220;Advertising May Be Inefficient Irrespective of How the Advertising Budget Was Set: A Response to Riedesel&#8217;s Comment on &#8220;Benchmarking Advertising Efficiency&#8221;.&#8221; J Advertising Research 42(2): 94-94.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xueming L and N Donthu (2002). &#8220;Advertising May Be Inefficient Irrespective of How the Advertising Budget Was Set: A Response to Riedesel&#8217;s Comment on &#8220;Benchmarking Advertising Efficiency&#8221;.&#8221; J Advertising Research 42(2): 94-94.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,1],"tags":[59],"_links":{"self":[{"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/posts\/18973"}],"collection":[{"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/comments?post=18973"}],"version-history":[{"count":0,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/posts\/18973\/revisions"}],"wp:attachment":[{"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/media?parent=18973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/categories?post=18973"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/deazone.com\/en\/wp-json\/wp\/v2\/tags?post=18973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}